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Connecting Growth

Helping new plant varieties reach their potential.

Let's talk

We deliver exciting plant genetics through a fully managed supply chain.

Propatanics helps the world's best plant genetics reach their full market potential. We connect breeders with reliable supply chains, support growers with expert cultural guidance, and equip retailers with tools that drive sell-through and turn benches faster.

A lush garden bed filled with blooming purple lavender flowers under soft sunlight.
About us

Exceptional plant genetics reach their full potential when supported by exceptional expertise. Propatanics connects breeders, growers and retailers to turn innovation into market success.

Black background with a white circular logo featuring a geometric starburst design at the center and the text 'Bréeeders Regulations' wrapped around the top in a circular shape.

Our Services

Propatanics provides flexible support at every stage of the commercial journey. From targeted, on-the-ground expertise to full market representation.

Evaluating plant varieties and genetics through commercial horticultural trials.

• Discovery

Helping you access and understand a market. UK and beyond.

Flowering plants showcased in an urban landscape to demonstrate market and landscaping potential.

• Development

Building demand, product positioning, and supply chain alignment.

Large-scale commercial greenhouse production of potted plants.

• Commercialisation

Exclusive representation, long-term market growth strategies and brand development opportunities.

Orange Echinacea flowers showcasing distinctive plant genetics and garden performance.

• Cultivar

A bespoke package tailored to your genetics, market and commercial objectives."

Our Services

Championing plant genetics from launch to legacy

Potted Hydrangea macrophylla with pink flowers and variegated green foliage.

Helping exceptional plant genetics achieve their full potential, from innovative new launches to established performers and revitalised favourites.

• New and exclusive launches

Bringing innovative genetics to market with the right positioning and commercial strategy.


• Current stock maximised

Unlocking further growth opportunities for proven performers.


• Old favourites revitalised

Reintroducing trusted varieties to new audiences and market channels.

Let's talk
  • White flowering Hydrangea shrub in a landscaped garden setting.

    Shrubs

  • Yellow Helenium flowers providing vibrant perennial garden colour.

    Perennials

  • Colourful ornamental ferns with copper, pink and green foliage.

    Ferns

  • Large-leaved exotic foliage plant growing in a garden.

    Exotic

  • Flowering honeysuckle climber with pink and yellow blooms.

    Climbers

  • Ornamental cherry tree covered in soft pink spring blossom.

    Trees

  • A cluster of white hydrangea flowers, with dark green leaves, in front of a building with glass windows and a dark tree in the background, under a blue sky.

    "Nowadays the world of ornamental plants is extremely dynamic and fast paced. So much so that smart, targeted, and efficient new plant promotion and supply chain management is essential to maximise new genetics internationally. As a breeder’s agent and promoter of new, rare, and unusual plants we work with Steve Austin of Propatanics to maximise results. His background in new plant promotion and network of international contacts is invaluable in helping us and others supply customers with what they want whilst leading the way, or indeed, inspiring future trends."

    Kevin Hobbs, Managing Director
    Pinnacle Plants International

  • Close-up of vibrant yellow flowers with bees gathering nectar, surrounded by green foliage and some pink flowers in the background.

    “Steve is a true professional with a wealth of knowledge and a strong commitment to supporting his colleagues and clients. He is well-presented, solution orientated, and always willing to go the extra mile to ensure everything is handled with care and attention. His experience in horticulture is clear, and he consistently provides thorough, thoughtful guidance. Would I recommend Steve? Absolutely!.”

    Rick Kolster, Owner
    FNK Young Plants

  • Close-up of blooming purple lavender flowers in a garden.

    "I have had the pleasure of knowing Steve for sometime and have seen firsthand the depth of knowledge, experience and passion he brings to the ornamental horticulture industry. His deep understanding of the entire horticultural supply chain—from plant breeders and genetics through production, distribution and ultimately retail—gives Steve a unique perspective. He understands not only the products, but also how they can be positioned and developed to create growth and leverage opportunities for everyone involved."

    Chris Sargent, Managing Director
    Plant Management Australia

Close-up of pink lavender flowers in a garden.

Let’s grow together

Whether you’re a breeder, grower or retail partner, we’d love to explore how we can work together and create new opportunities for growth.

Let's talk