Connecting growth
Propatanics sees a horticultural market where exceptional genetics do not simply reach growers, they achieve their full commercial potential.
By combining genetic expertise, trusted supply chain partnerships, grower support, and retailer-focused marketing strategies, we help transform innovative plants into successful products that perform in production, sell through at retail, and deliver value at every stage of the supply chain.
One connection.
A network of opportunity.
Propatanics brings together Steve Austin’s horticultural expertise, commercial experience and trusted industry network to connect people, plants and opportunities for growth.
“I’m passionate about plants and connecting people — helping both reach their full potential.”
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Extensive experience across the horticultural supply chain, supported by a trusted UK and international industry network.
Master of Horticulture
MHort - Royal Horticultural SocietyHillier Nurseries & Garden Centre
Product & Plant ManagerNewey
Growing & Site General ManagerBall UK
Perennial Business Manager & Head of Production
Born from a simple belief: exceptional plants deserve the right people, knowledge and opportunities to reach their full potential.
After almost 20 years in horticulture, Steve Austin saw an opportunity to do things differently — bringing together world-class genetics, trusted growers and strong supply chains, with quality and long-term success at the heart of every partnership.
The name Propatanics combines Propagation and Botanics, reflecting Steve’s passion for connecting plants and people — and his belief in doing things the right way.
Fittingly, the name itself came from a family conversation, when Steve’s son Toby brought the two words together.
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“We build trusted partnerships through honesty, transparency, and accountability. We will always do what we say we will do.”
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“Clear communication, open reporting, and no surprises. From trial results to forecasting, we share information openly so partners can make confident, informed choices.”
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“We do things properly. High standards guide every trial, report, communication, and supply chain process. Quality is never optional.”
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“Our community sits at the centre of every decision we make. We listen, adapt, and act with the needs of breeders & growers front and centre.”
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“We take responsibility for our actions, decisions, and results, showing initiative and accountability to deliver the best outcomes for our customers, partners our industry & the environment.”
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“We champion new genetics and the future of horticulture. Our passion drives us to explore, trial, refine, and introduce varieties that move the industry forward.”
Our values
